Courageous Citizen Multimedia (CCM) challenges it's employees to create innovative life saving solutions for people who are dedicated to protecting others. Based out of the Chicagoland area, CCM seeks ways of improving communication in the emergency medical, fire and police protection services. In addition to the Crisis Translation Card (CTC) system, CCM also created Full Code Pro, an application that allows healthcare providers to quickly document critical interventions during cardiac arrest resuscitation events. Full Code Pro is now an open platform which is owned and operated by the American Heart Association.
CCM was founded by an active-duty firefighter who is no stranger to the language and cultural barriers which so many firefighters face on a daily basis. The greater Chicago area houses a population of over 2.75 million comprised of Spanish, Polish, Chinese, Korean, Assyrian, Russian and a host of other ethnicities. Overcoming the communication barrier can mean life or death for families and first responders, so Courageous Citizen Multimedia set out to find a solution and from that the CTC system was born.
The Crisis Translation Card system isn't just a collection of simple word translations. The CTC deck represents a culturally specific translation of key phrases AND, more importantly, the intent and actual use of the phrases.
- Within the Spanish culture, it would be confusing to start a request without the word please, even when in a fire emergency.
- On the other hand, in the Serbian language, it would be confusing to start a request with the word please for the exact same situation.
And that is what CCM has accomplished with the Crisis Translation Card system. Critical information that any incident commander, paramedic, or police officer will need at a fire, a vehicle crash or a medical emergency, has been translated into a set of questions that clearly communicates critical and culturally accurate information without any set-up time and unnecessary, or confusing, extraneous miscommunication.